IndiaDotcom Digital Private Limited (IDPL), formerly known as Zee Digital and one of India’s largest digital entities, has announced an exclusive digital sales partnership with NKN Media, one of the world’s leading Global Media Advertising Networks.

This collaboration will whet the appetite of brands, marketers, and advertisers looking for opportunities with IDPL in the MENA region.

NKN Media will facilitate brand partnerships as well as provide advertising solutions (spot and on-demand advertising) across IDPL’s 32 digital properties.

It receives over a billion page views per month and looks forward to innovating and crafting customized content to increase brand affinity.

The strategic decision to collaborate with NKN Media comes at a time when IDPL has consistently garnered a fast-paced and highly engaged audience in terms of branding, opening the door to video ads across its digital channels.

Devadas Krishnan, CEO of IDPL, highlighted the evolving market demand and content-driven audience, saying, “Investments in Digital Advertising are growing.” MENA is an important market for IDPL, with an expected market spending of $7.9 billion in 2024. Today, brands and businesses can engage consumers in the digital space more specifically and effectively than in any other medium. Companies across industries are shifting a larger portion of their advertising budgets to digital channels. IDPL, one of the world’s largest digital news and information publishing conglomerates, with over 300 million unique users each month, is the ideal partner for brands looking to reach out to their target audiences more effectively.

Shridhar Mishra, CRO, IDPL, said “We have been successful in building a strong digital presence in the last few years. On-boarding NKN media as our exclusive digital sales partner will surely cater to the needs of our audience, taking our digital engagement to a whole new level.”

Abdul Majid Khan, CEO & Managing Director, of NKN Media, further added “We, at NKN Media, are confident that the exclusive digital sales partnership with IndiaDotcom Digital Private Limited (Formerly known as Zee Digital), will result in a phenomenal growth of both entities. Our strategic vision will help in tailoring offerings as per the demand of IDPL’s widespread audience in different countries catering to digital consumers and capturing the full value from digital offerings.”