Twitter to pay verified creators for ads in replies, Musk says

Twitter‘s owner, Elon Musk, has announced that the company will soon begin paying verified creators for ads that appear in their replies.

Only ads served to verified users, however, will be counted.

“X/Twitter will begin paying creators for ads served in their replies in a few weeks.” The first block payment is $5 million. “Please keep in mind that the creator must be verified, and only ads served to verified users count,” he explained.

This comes as Linda Yaccarino prepares to take over the company’s operations as CEO, Reuters reported.

Since being acquired by Tesla CEO Elon Musk in 2022, the company has struggled with advertising revenue. Thousands of employees from all over the world have since been laid off.

Several brands have also withdrawn their advertisements from the platform.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

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Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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