Plix, a leading global plant-based nutrition and personal care D2C brand, has announced the onboarding of cricketer Hardik Pandya as their new brand ambassador for its nutrition and hair product portfolios.

He will headline Plix’s two newest campaigns that champions their best-sellers — #ACVWeightLossKaBigBoss featuring apple cider vinegar effervescent product which contains ACV that is known to help to manage weight and #PlixLagaoBaalBadhao with rosemary advanced hair growth serum, the company said in a press release yesterday.

Pandya’s exceptional athletic career and dedication to fitness is also reflected in Plix’s commitment to promoting sustainable lifestyle through plant-based, clean nutrition. Known for his resilience, stamina and natural strength on the cricket field, Hardik embodies the values that Plix stands for —high-performance, plant-powered yet fun products that deliver results without compromising on quality, the company stressed.

Speaking about his association with Plix, Pandya, exclusively managed by RISE Worldwide, said, “Excited to partner with Plix, a brand that focuses on solving real challenges many of us face, especially athletes — balancing fitness goals with sugar cravings.”

In a joint statement, Plix’s co-founders Rishubh Satiya and Akash Zaveri said, “Our collaboration with Hardik Pandya marks a major milestone for Plix. His energy and commitment to fitness resonate perfectly with our brand’s values. With Hardik at the forefront, we’re thrilled to infuse his dynamic energy into our new campaigns, tackling common issues faced by many Indians, such as curbing cravings and helping in reducing hair loss.”

Plix is a subsidiary of FMCG company Marico, which is one of India’s largest plant-based nutrition and personal care D2C brands.