eVision, the media and entertainment arm of UAE-based e&, has partnered with Times Internet-owned cricket platform Cricbuzz to launch Cricbuzz TV, a 24/7 channel featuring top global cricket competitions and events.

The strategic collaboration will provide fans with more live cricket action on eLife, SwitchTV, and Starzplay throughout the year, the Economic Times reported.

Emirates Telecommunications Group Company, popularly known as e&, is a UAE-based multinational telecom operator. eVision is also the largest content aggregator in the Middle East North Africa region and Pakistan.

In addition to exclusive broadcasts of top global cricket bilaterals and tournaments, the Cricbuzz TV channels will feature exclusive and original programming produced by Cricbuzz.

Highlighting the significance of this partnership, eVision CEO Olivier Bramly said, “Our collaboration with Cricbuzz marks a significant milestone in our mission to deliver exceptional sports entertainment to our audiences. eVision has long been the home of cricket in the Middle East with our very own CricLife channels, and now with Cricbuzz TV also available, eLife, SwitchTV and Starzplay will continue to be the preferred platforms for cricket in the MENA region.”

“After eVision secures ICC tournaments exclusively until 2027, we now look forward to working with Cricbuzz to transform how cricket is watched, making it more accessible and engaging for fans across the region,” Bramly said.

Times Internet vice chairman Satyan Gajwani said: “We are thrilled to partner with eVision to launch CricbuzzTV in the Middle East. Globally, Cricbuzz is synonymous with cricket, and we’re excited to bring a new dimension to the thrill of live cricket to the Middle East. We’re grateful to have eVision as a partner, with deep roots, history, and capabilities in the region. Our goal isn’t just to deliver live cricket, but to build a trusted and compelling cricket experience to develop and enliven cricket enthusiasts in the Middle East.”

eVision, the official broadcaster of ICC tournaments, will continue to host these events on its CricLife ‘MAX’ channels until 2027. Cricbuzz TV is set to commence its coverage of the Pakistan Super League next week.