Sony BBC Earth

Sony BBC Earth turns spotlights on Earth Day today

On April 22, World Earth Day, the spotlight turns once again to India’s rich and diverse wilderness, brought alive over the years through the timeless storytelling of David Attenborough. On Sony BBC Earth, his documentaries continue to transport viewers into remote ecosystems and fragile habitats, with India often emerging as a powerful and recu...


JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...