NDTV has entered into a strategic partnership with Integrated Advertising Services FZ-LLC, UAE, to accelerate advertising sales and expand the global monetisation of NDTV World across international markets.

According to a NDTV press release, the partnership will focus on key regions including the US, UK, UAE, and other GCC countries, aiming to strengthen the commercial bridge between Indian advertisers, global brands, and the Indian diaspora.

As part of the agreement, Integrated Advertising Services FZ-LLC will work with NDTV to bring India based advertisers to NDTV World’s international feeds. It will also enable UAE based advertisers to access NDTV channels in India, creating a two-way cross-border advertising opportunity.

The collaboration will also explore the co creation of IPs on NDTV World, designed around themes relevant to global Indian audiences, international businesses, and brands looking to engage with India’s growing global influence.

Prasad Amin, CEO of Integrated Advertising Services FZ-LLC, said, We are delighted to partner with NDTV World and help take its global advertising proposition to key international markets. This partnership will create meaningful opportunities for brands looking to engage with Indian and international audiences.

Ashutosh Sinha, Vice President, Distribution at NDTV, said, ‘This partnership will help strengthen NDTV World’s international sales and distribution footprint. It opens up new possibilities for advertisers, branded content and co-created IPs across global markets’. The partnership marks another step in NDTV World’s journey to build a stronger global presence and create premium opportunities for advertisers across international markets.