ShemarooMe

ShemarooMe acquires OHO Gujarati content library

Shemaroo Entertainment has announced the acquisition of the entire content library of OHO Gujarati for its streaming platform ShemarooMe, marking a significant consolidation in the Gujarati OTT space. The move is aimed at strengthening the platform’s regional content offering while expanding its digital portfolio in a focused manner. Accordin...


ZEE5

ZEE5, BULLET launch ‘Mom Talks’ with Parineeti Chopra

BULLET microdrama and ZEE5 have unveiled ‘Mom Talks, Maa Ki Baat - Maa Ke Jazbaat’, a new content-led IP hosted by Parineeti Chopra. The nine-episode series brings together celebrity parents to share honest and relatable perspectives on modern-day parenting, reflecting a growing demand for credible and engaging family-centric content. ...


JioHotstar

JioHotstar launches ‘Tadka’ to tap micro-drama boom

JioHotstar has stepped into India’s fast-growing micro-drama space with the launch of ‘Tadka’, a new vertical designed to capture the attention of mobile-first audiences. The platform has rolled out the feature with a library of over 100 titles, marking a clear push to strengthen engagement beyond its core live sports offering. The developmen...