Zee Music

Zee Music Company names Neha Malhotra as SVP – Marketing

Zee Music Company has appointed Neha Malhotra as Senior Vice President – Marketing, marking her return to a leadership role in the music and content ecosystem at a time when the industry is rapidly evolving. Announcing her move through a LinkedIn post, Malhotra wrote, “Back in the game. And this time, with intent,” signalling both a comeback ...


Devinder Kumar

Devinder Kumar named CVO of Prasar Bharati

The Centre has appointed Devinder Kumar as the Chief Vigilance Officer (CVO) of Prasar Bharati, formalising a key oversight role within India’s public broadcasting network. The appointment was cleared through an official order issued by the Department of Personnel and Training under the


JioStar

Swati Borda joins JioStar in key influencer role

Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, marking a new addition to the company’s growing focus on creator-led brand solutions. In her new role, Borda will be responsible for managing key accounts and driving influencer-led brand initiatives, aligning wi...


CBC

Moves afoot to empanel OTT platforms for govt. ads

The government has taken a significant step towards integrating streaming platforms into its advertising ecosystem by opening financial bids for the empanelment of over-the-top (OTT) platforms. The move is part of a broader strategy to strengthen digital outreach and streamline how government campaigns are delivered across emerging media channel...