‘Life Is A Game’, India’s first interactive theatrical film, in collaboration with the Bharat Digital Media Federation (BharatDMF) was unveiled at the BRICS WAVES Bazaar, a premier international marketplace for the creative economy.

Unlike conventional cinema, ‘Life Is A Game’ transforms audiences from passive viewers into active participants, an official press release from the makers and collaborators stated.

Powered by a patent-pending technology, the theatrical experience enables audience members — in this particular case the number was 200 — to interact simultaneously using their mobile phones without requiring an app or internet connectivity.

As the story unfolds across four parallel timelines, the audience collectively decides which narrative survives, ensuring that every screening becomes a unique, shared cinematic experience, the statement elaborated.

The first look was unveiled in the presence of celebrated filmmaker and IFFI Festival Director Ashutosh Gowariker and Dr. Ashish Kulkarni, Founding Director of IICT and Chairman of FICCI AVGC-XR Forum, alongside distinguished delegates, creators and industry leaders participating in the WAVES Bazaar.

The BRICS event was held in Mumbai over two days last week. The bazar serves as a catalyst for partnerships across film, television, animation, VFX, gaming, music, digital media and emerging content formats.

Ram Vamsi Krishna, writer, director and tech craftsman of ‘Life Is A Game’, while holding forth on the novel concept, said: “Cinema has always been about emotions. With ‘Life Is A Game’, we have added participation. Every theatre becomes a living storyteller where every audience becomes part of the narrative.

“This is not just a technological innovation — it is a new language of cinema.”

Viswa CM, Founder & President, Bharat Digital Media Federation (BharatDMF), said: “BRICS WAVES Bazaar is the ideal global platform to showcase what Indian creators are capable of building. ‘Life Is A Game’ demonstrates how the creator economy is expanding beyond digital platforms into pioneering new formats of entertainment, where technology and creativity come together to redefine audience experiences.”

Vipin Unni, Co-Founder & Vice President of BharatDMF added that India has always inspired the world through its stories.

“Today, we are demonstrating that we can also lead the future of storytelling. ‘Life Is A Game’ is a testament to how Indian creators, technologists and innovators can build world-class entertainment experiences that are immersive, participative and globally relevant,” he exulted.

‘Life Is A Game’ has been incubated at the Indian Institute of Creative Technologies under the WaveX initiative of the Ministry of Information & Broadcasting BharatDMF serving as the creators’ partner.

BharatDMF is a leading Indian creator ecosystem dedicated to empowering digital creators, storytellers and media entrepreneurs by enabling collaboration, innovation and industry growth.