Casagrand partners with AdLift for AI search visibility

Real estate developer Casagrand has appointed digital marketing agency AdLift to strengthen its visibility across AI-powered search and discovery platforms. Under the mandate, AdLift will deploy its proprietary AI Search Visibility platform, Tesseract, to help Casagrand track and improve how its brand appears on platforms such as ChatGPT, Gem...


Indian music industry faces over Rs.350 cr annual sync revenue risk

The Indian music industry could be losing upwards of Rs.350 crore in annual sync revenue due to the unlicensed commercial use of copyrighted music across social media platforms, according to a ContentLens press release yesterday. The AI-powered intellectual property protection platform said the estimate is based on revenue-at-risk assessments...