Airtel Digital TV has added Sony Vizha, a new Tamil entertainment channel offering family dramas, reality shows and original programming inspired by Tamil culture and everyday life.

The addition expands Airtel’s regional entertainment offering, giving Tamil-speaking viewers more options for family viewing during the festive season. The channel features content designed to appeal to a broad audience, with stories rooted in local culture and familiar experiences.

Sony Vizha is available on channel 778 on Airtel Digital TV. Customers can access the channel through eligible channel packs or subscribe to it individually, allowing them to choose according to their viewing preferences.

The partnership is part of Airtel’s efforts to strengthen its content portfolio and provide customers with entertainment in their preferred languages. By expanding its regional channel selection, the operator aims to make locally relevant programming more accessible to viewers.