NDTV 24×7 rebranded as NDTV, launches new brand identity

NDTV has introduced a new brand identity as NDTV 24x7 becomes simply NDTV. The rebranding is built around the new tagline 'When It Really Matters.' The change reflects how people consume news today. Earlier, NDTV 24x7 represented round-the-clock television news. Today, audiences access news through television, websites, mobile apps, social me...