Indian Media Scenario 2023
From a single-channel Doordarshan channel in 1982 to 900 TV channels in 2023, Indian media has seen an enormous explosion of multi-language content, with 200 million TV homes. There are
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Indian Media Scenario 2023
From a single-channel Doordarshan channel in 1982 to 900 TV channels in 2023, Indian media has seen an enormous explosion of multi-language content, with 200 million TV homes. There are
While it is a truism that the march of technology outstrips regulation, India has been particularly tardy in framing technology-neutral regulations to ensure a level playing field for competing modes of communication media focusing on consumer needs.
Calendar year 2023 was a mixed bag for the media and entertainment (M&E) industry as linear TV reported below par growth (decline of 1-2 percent YoY – ex sports) due to i) lower spends by e-commerce/gaming companies ii) diversion of festive spends towards Cricket World Cup negatively impacting growth for other ge...
Reportedly, Reliance is in talks to acquire Disney India assets (with OTT) for USD 10bn, at a steep 40 percent discount versus Disney’s acquisition of Star India at USD 15-16 bil...
To put a perspective on sheer numbers, Indian media and enetertainment (M&E) industry today stands valued at 26 billion USD with two-third of growth in the last three years coming from the digital subsegments.
Since last five years, the Indian Government has been pushing the agen...
The views on landing pages, much like everything in life, have their own two sides of a coin. The two sides in this case simply are views for and against landing pages.
But what exactly is a landing page? It refers to a scenario where cable & satellite audiences are exposed to a ...