BIG FM, a leading radio network, is set to captivate listeners with a unique audio experience with ‘Abhishapt’, a pioneering ASMR (Autonomous Sensory Meridian Response) horror show across Hindi-speaking markets.

ASMR, characterized by gentle, soothing sounds, has garnered a global following. BIG FM is taking this phenomenon to a new level by combining ASMR’s tranquility with spine-tingling horror narratives, creating an immersive and spine-chilling auditory adventure, the radio network said in a press release.

This audio format immerses listeners in an enchanting world of whispered secrets, delicate scratching, and eerie chopping sounds. ‘Abhishapt’ unfolds as a series of six gripping fictional horror tales, each episode lasting 10-12 minutes. The late-night weekly broadcast offers uninterrupted, ad-free suspense, with repeat episodes for those craving more thrills.

Sunil Kumaran, COO of BIG FM, expressed excitement about this innovative endeavor, stating, “With ‘Abhishapt‘, we recognize the underutilized potential of ASMR technology in the radio industry. As pioneers in storytelling and the horror genre, we are excited to introduce a unique confluence that represents our commitment to delivering content that deeply engages our audience. The show seamlessly blends the allure of ASMR with the intrigue of horror narratives, offering a captivating and immersive journey that transcends traditional storytelling.”

‘Abhishapt’ will be presented in Hindi, catering to a broad Hindi-speaking audience. The show’s launch on Friday the 13th adds an extra layer of intrigue, aligning with its theme of horrors. It also reflects BIG FM’s dedication to innovation, storytelling, and audience engagement, the press release claimed.

In addition to the radio broadcast, the show will be available in podcast format on Spotify, allowing listeners to dive into the eerie tales anytime, anywhere.