BIG FM has introduced a new show called “BIG PRIDEntity” with the purpose of promoting inclusivity and empowerment in today’s world, emphasizing the importance of accepting and understanding one another without reservation.

The show aims to foster an inclusive and accepting society where people feel valued, empowered, and heard. It will run from 17 July for a month, airing Monday to Friday from 4:00 pm to 5:00 pm.

The program will focus on normalizing gender diversity, celebrating individuality, and providing a platform for meaningful conversations and engagement. It will be hosted by RJ Rani in Hindi-speaking markets and other BIG RJs in different cities.

The show will feature discussions with members of the LGBTQIA+ community, sharing their experiences, conducting interviews with advocates of inclusivity, as well as notable figures such as fashion designer Rohit Verma, activist Vishal Pinjani, entrepreneur Urooz Hussain, and others from the LGBTQIA+ community, amplifying their voices, Sources reported.

BIG FM COO, Sunil Kumaran, believes in the transformative power of storytelling to bring about positive change and acceptance. He explains that “BIG PRIDEntity” provides a safe space for authentic expression, allowing listeners to connect with diverse experiences and be inspired by others’ resilience.

To encourage participation and engagement, the radio network invites individuals to create their own “BIG PRIDEntity” reels on social media using the hashtag “BIG PRIDEntity”, with the chance to win exciting prizes and rewards. Furthermore, an exclusive Instagram page titled “BIG PRIDEntity” will showcase 100 inspiring stories collected from various sources, presented in various formats.

To extend the show’s reach and impact, on-ground mall activations are planned, where RJs will connect with the audience in the presence of LGBTQIA+ influencers, sharing inspiring stories. Additionally, there will be a Wall of Pride, where people can celebrate their PRIDEntity by placing their handprints in rainbow colors, alongside a QR code leading to the ‘BIGPridentity’ Instagram page.

With the launch of “BIG PRIDEntity” BIG FM further solidifies its position as pioneers in driving impactful initiatives. The show aims to inspire a transformative shift in societal perceptions by extensively promoting it through on-air, digital, and on-ground activations. Overall, the show aims to create an accepting environment where individuals can confidently embrace their true selves.