India

Of OTT revolution, interactivity, AI & unexplored India

In a conversation charged with vision and verve industry thought-leaders from India’s M&E dwelt on various aspects of streaming and how technology is changing the way a story is told to audiences even as opportunities abound in a country like India that has always had a tradition of story-telling since time-immem...


India

Unless tackled, piracy to cost India digital video sector $2.4bn by ’29

Sample some facts. India’s online video sector generated an estimated US$4.2 billion in 2024, with 75 percent driven by advertising and 25 percent from subscriptions. SVOD alone contributed US$1 billion. There are over 50 big and small OTT platforms in India (both global and domestic).