Viacom18 bags TV, digital rights for India cricket to up dominance

Viacom18 bags TV, digital rights for India cricket to up dominance

Viacom 18 yesterday created a near monopoly in the Indian cricket broadcasting sphere by bagging both TV and digital rights of the national team’s home series for the next five years with a cumulative bid of approximately Rs 6,000 crore, beating Star India and Sony in a three-way battle.