Horowitz Research reveals ad perceptions’ effectiveness by age

Horowitz Research reveals ad perceptions’ effectiveness by age

Email (42 percent), followed by ads on live TV (32 percent), streamed shows (29 percent), direct mail (28 percent), YouTube and websites in general are considered the most effective advertising tactics among consumers overall, according to the ‘State of Media, Entertainment, and Tech: Consumer Engagement 2023’, a new...


Netflix unveils new mobile games this Halloween season

Netflix unveils new mobile games this Halloween season

Coinciding with the spooky season, Netflix has come out with two new games. ‘Motion Twin and Evil Empire’s Dead Cells: Netflix Edition’, the iconic rogue-lite action platformer reimagined for mobile by Playdigious, is now available for members.