Indian Govt. to summon Meta over Insta CSAM ads allegations 
Tata Sierra, Rapido, Cadbury top Ormax cricket ad effectiveness study 
BARC India halts TV ratings pending licence renewal 
CCI clears Birla-led consortium’s Rs 16,660cr IPL champ RCB buyout 
Prasoon Joshi to head panel on measures to strengthen film sector 
‘Lagaan’ to mark 25 years at London film festival 
Odisha launches Samarthya 2026 film festival 
Samantha teams up with Sony LIV Tamil 
Zee Media appoints Kunal Chitravanshi as AVP Ideation 
POGO, Cartoon Network team up with ‘Dhamaal 4’ cast 
Sony Sports Network has enlisted the Bollywood sensation Kartik Aaryan as their Brand Ambassador for Football. In this collaboration, Kartik will be actively involved in promoting live football action broadcast...
Author: IBW Admin
Sony BBC Earth unwraps joy with exclusive Metaverse experience
In a heartwarming endeavor, Sony BBC Earth has orchestrated a truly enchanting experience for children, transporting them beyond their wildest dreams through an exclusive Metaverse adventure. Commencing with a benevolent act of presenting underprivileged children with an opportunity to explore realm...
Over 50% expected to leave SM by 2025
The spread of misinformation, toxic user bases, and the prevalence of bots are the reasons why more than 50 percent of consumers will either abandon or significantly limit their interactions with social media by 2025.
A Gartner survey found that 53 percent of consumers believe the current state of social media h...
Bisleri ropes in Deepika Padukone as global brand ambassador
Bisleri, a leading Indian mineral water brand, has roped in global Indian icon Deepika Padukone as its first-ever global brand ambassador for its new campaign Bisleri #DrinkItUp.
The campaign is a fresh and never seen be...
‘Salaar’ nearing Rs. 3bn as ‘Dunki’ crosses Rs. 157 cr globally
Even as Shah Rukh Khan’s third film of 2023 has easily crossed Rs. 300 crore collection mark globally in its first three days, Prabhas-starrer ‘Salaar: Part 1-Ceasefire’ is way ahead and is nearing Rs. 300 crore (Rs. 3 bil...
Lionsgate Studios to launch as separately traded public company
Lionsgate has announced that its studio business, comprising TV studio, Motion Picture Group segments and one of the world's most valuable film and television libraries, will be combined with Screaming Eagle Acquisition Corp to launch Lionsgate Studios Corp.