Author: IBW Admin

News18 India

News18 India tops Hindi News ratings

In a reaffirmation of its stronghold in the Hindi news broadcasting landscape, News18 India has once again emerged as the undisputed leader in BARC ratings during the second phase of polling, outpacing its competitors including Aaj Tak. The channel's comprehensi...

I Pledge To Vote

IAA launches ‘I Pledge To Vote’ campaign to combat voter apathy

In a bid to combat potential voter apathy and encourage active participation in the democratic process, the International Advertising Association (IAA) India Chapter has launched a new campaign titled ‘I Pledge To Vote’. The initiative aims to motivate individuals across urban centers to exercise their fundamental right to vote and make their...

Meta unveils AI tools for FB, Insta

Meta unveils AI tools for FB, Insta

Meta, the parent company of Facebook and Instagram, has rolled out a suite of cutting-edge generative AI features aimed at revolutionizing the advertising landscape. These innovative tools, which include sophisticated image and text generation capabilities, a...