Zee tv

Zee TV leverages AI for ‘Sa Re Ga Ma Pa 2024’ auditions

Zee TV has taken a pioneering step in leveraging artificial intelligence to enhance participation in the Sa Re Ga Ma Pa 2024 auditions. The channel partnered with Bobble AI to deploy an intent-based marketing campaign that engaged 85 million global users through targeted AI-driven prompts within chat keyboards, leading to a significant increase ...


Zee Business launches 'Jai Jawan Investment Plan' series

Zee Business launches ‘Jai Jawan Investment Plan’ series

Zee Business, India’s leading business news channel, has introduced a groundbreaking show series titled Jai Jawan Investment Plan, marking a significant step in supporting the financial well-being of the nation’s soldiers.

Launched on Kargil Vijay Diwas, on July 26, 2024, th...


'Jan Gan Man' to premiere on JioTV, JioTV+

‘Jan Gan Man’ to premiere on JioTV, JioTV+

Content creation studio 1947 Productions has announced the exclusive streaming of its highly-acclaimed series ‘Jan Gan Man’ on JioTV and JioTV+. This series, which delves into the untold stories of India’s freedom fighters, is now available for vi...


Colors Marathi revamps brand with new tagline

Colors Marathi revamps brand with new tagline

Colors Marathi has announced a significant brand transformation, introducing a refreshed visual identity and a new tagline, ‘Navi Ubhaari, Oonch Bharari,’ which embodies Maharashtra's aspirational spirit and commitment to progress. The revamp coincides with the launch of a new season of the highly successful reality show ‘Big...


Falling subscription revenue drags Dish TV to Q1 losses

Falling subscription revenue drags Dish TV to Q1 losses

Dish TV India yesterday reported a consolidated net loss of Rs 1.56 crore for June quarter 2024-25 impacted by a decline in subscription revenue.

The direct-to-home firm had reported a net profit of Rs 20.54 crore in April-June FY24, according to a regulatory filing from