New study spotlights power of AR & ads

New study spotlights power of AR & ads

Amplified Intelligence, a trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences.

Conducted in partnership with global media agency OMD, the research initiative fa...


Celebs, including SRK, Rajini, attend Modi swearing-in

Celebs, including SRK, Rajini, attend Modi swearing-in

Indian cinema and entertainment industry personalities Shah Rukh Khan, Kangana Ranaut, Rajinikanth and Akshay Kumar were among the dignitaries who attended the swearing-in ceremony of Narendra Modi as the prime minister for a third consecutive term yesterday evening.

Modi took the ...


Gullak

‘Gullak 4’ starts streaming on SonyLIV

The much-anticipated fourth season of TVF’s beloved series ‘Gullak’ premiered in grand style with a star-studded screening in Mumbai. The event saw a gathering of industry luminaries, including veteran actor Rakesh Bedi, Atul Kulkarni, Anup Soni, Mukesh Tiwari, Paritosh Sand, Achint Kaur, Rithvik Dhanjani, Ishwak Singh, Mihir Ahuja, Rajat Bar...


Badall Pe Paon Hai

Aakash Ahuja joins ‘Badall Pe Paon Hai’

Sony SAB’s much-anticipated show ’Badall Pe Paon Hai’ is set to captivate audiences with the inspiring story of Baani, a hardworking Punjabi girl, portrayed by Amandeep Sidhu. Adding to the excitement, Aakash Ahuja joins the cast as Rajat Khanna, bringing depth an...


Red FM

Red FM announces return of ‘Quiz India Movement for S2’

Red FM is all set to reignite excitement with the return of its highly acclaimed radio game show, Quiz India Movement, for a second season. Riding on the success of its inaugural season, Red FM promises 30 days of relentless fun and rewards, coinciding with the much-anticipated T20 Cricket World Cup. Nisha Narayanan, Director and COO of