Lava partners YouTube star Sourav to connect with GenZ consumers

Lava partners YouTube star Sourav to connect with GenZ consumers

Lava International Ltd., a leading Indian smartphone brand, has announced its latest collaboration with India’s leading YouTube sstar Sourav Joshi, reflecting the company's commitment to connect with young consumers by understanding their preferences and delivering good quality, value driven smartphones.


Apple TV docu offers peep into challenges of K-pop industry

Apple TV docu offers peep into challenges of K-pop industry

An Apple TV+ documentary series, ‘K-pop Idols’, which recently premiered, offers an intimate look at how the K-pop industry is embracing diversity while grappling with challenges in a field that demands perfection.

The six-part series features Korean American star Jessi and ...