Netflix has launched its new campaign ‘Chill Like A Champion’ as the Indian T20 League season grips the country, positioning itself as the go-to destination for entertainment beyond the cricket field.

Timed with the ongoing tournament, the campaign has been unveiled through a Netflix YouTube video, capturing the mood of the season while shifting focus from on-field intensity to off-field relaxation. As the official Entertainment Partner of Mumbai Indians and Sunrisers Hyderabad, Netflix builds the narrative around a simple insight: while the action belongs to cricket on the pitch, the unwind belongs to Netflix.

For fans, the T20 league brings adrenaline, rivalries, and high-stakes moments. But the campaign leans into what happens after the match—the quieter, relatable moments when even top athletes switch off. ‘Chill Like A Champion’ taps into this post-match phase, showing that unwinding is as much a part of the game as the performance itself.

The campaign features some of cricket’s biggest names, including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Deepak Chahar, Ishan Kishan, Travis Head and Abhishek Sharma, along with comedian Sunil Grover, who adds a humorous twist. The films reverse the usual narrative—here, the stars who entertain millions are seen sitting back and letting Netflix take over.

Vamsi Murthy, Senior Director, Marketing at Netflix India, said cricket continues to hold a central place in India’s cultural landscape, especially during the T20 season. He noted that the campaign highlights how players disconnect from the intensity of the game, much like fans, by turning to content that helps them relax and recharge.

From the franchises’ perspective, the association extends the fan experience beyond the stadium. A spokesperson from Mumbai Indians said the partnership brings together two entertainment-driven brands, giving audiences a closer look at players off the field. K. Shanmugam, CEO of Sunrisers Hyderabad, added that the campaign showcases a side of cricketers that fans rarely get to see—the moments after the adrenaline fades.

The four-week campaign will roll out across digital, social media, out-of-home placements, and transport hubs, targeting high-impact markets such as Maharashtra, Delhi NCR, Andhra Pradesh, Telangana, Tamil Nadu, and Karnataka. It will also extend into Netflix’s social ecosystem through reels, collaborations, and self-shot content by players and teams.

By focusing on candid, light-hearted moments, ‘Chill Like A Champion’ captures cricket’s biggest stars in a more personal and relatable way. As the season unfolds, Netflix aims to remain part of the conversation—not during the match, but right after it ends, when fans and players alike settle in to unwind.