Amazon MX Player’s entrepreneurial reality series ‘Bharat Ke Super Founders’ delivered another compelling week as founders from across the country brought big ideas, bold valuations and deeply personal convictions into the pitch room. The latest episodes reflected the many shades of Indian entrepreneurship, where purpose-driven businesses and hard business decisions unfolded side by side, often testing belief as much as balance sheets.

As stated in a press release, the show, hosted and mentored by Suniel Shetty, saw intense discussions led by an influential panel comprising Dr. A. Velumani, Nitish Mittersain, Ankur Mittal, Dr. Aarti Gupta, Shivam Mishra, Ahana Gautam and Srini Srinivasan. This week’s conversations moved well beyond polished decks, focusing sharply on founder intent, sustainability, and the real cost of scaling ambition in India’s evolving startup ecosystem.

One of the most talked-about pitches came from Fiona Diamonds, founded by brothers Parag and Saurabh Agrawal. Positioned as India’s first one-stop destination for conscious luxury, the brand showcased lab-grown diamonds, natural diamonds and moissanites under a single transparent platform.

Seeking Rs.25 crore for a 12.5 per cent stake, the pitch sparked strong interest. Nitish Mittersain exercised his one-on-one card with a Rs.3 crore offer, joined by Ankur Mittal and the Market, while existing investor Dr. Aarti Gupta eventually stepped back. The founders accepted the deal, underlining growing confidence in ethical luxury as a scalable, future-facing category.

Emotion ran high with Niyo Farmtech, a grassroots agritech venture founded by Yogesh Gawande, driven by his personal mission to reduce pesticide exposure among farmers. Despite receiving offers from Dr. Velumani, Dr. Aarti Gupta and the Market, Yogesh chose to walk away, unwilling to compromise on valuation or long-term vision. Encouraged by the panel to trust his instincts, the pitch stood out as one of the week’s most respected non-deal moments, proving that conviction can sometimes outweigh capital.

Momentum continued with Machaxi, a Bengaluru-based startup focused on transforming underutilised urban spaces into technology-enabled sports hubs. Founded by Pratish Raj, Tushar Raj and Ashish Anand, the venture’s “Learn, Play, Shop” ecosystem and AI-driven matchmaking helped close a blended deal involving multiple equity commitments along with a significant debt component, reflecting rising investor confidence in community-led sports infrastructure.

Precision healthcare also found the spotlight through NuGenomics, led by molecular biologist Rahul Ranganathan. Challenging the one-size-fits-all approach to health, the platform showcased a data-driven model reaching over 11,000 pincodes. Dr. A. Velumani anchored the pitch using his one-on-one card, finalising a Rs.2 crore investment for 5 per cent equity. The moment was marked by Rahul’s emotional acknowledgement of Dr. Velumani as a mentor, reinforcing the human connections that often define the show’s most powerful outcomes.

The week concluded with Huts and Looms, a handloom-focused brand founded by Jaya and Toofaan, addressing inconsistent work opportunities and unfair wages faced by Indian artisans. With its creations already featured in Bollywood productions and at Anant Ambani’s wedding, the brand demonstrated how heritage-led businesses can scale with intent. Multiple offers came together, and the founders accepted collective backing aligned with their weaver-first mission.

From conscious luxury and agritech to sports infrastructure, precision health and handloom, Bharat Ke Super Founders continues to mirror the diverse ambitions shaping entrepreneurship in Bharat. The series, backed by a Rs.100 crore capital pool from its investor panel, is streaming for free on Amazon MX Player, with new episodes releasing every Friday and Saturday across the MX Player app, Amazon shopping app, Prime Video, Fire TV and connected TVs.