Eros Innovation has announced its entry into the education space with the launch of Eros AIVidya, a new learning initiative aimed at re-skilling and empowering professionals across the creative arts industry through ethically trained artificial intelligence. The platform is positioned as a next-generation education model that blends creativity, culture and technology to prepare artists and creators for an AI-augmented future.

As per a press release, Eros AIVidya has been conceived as a modern-day gurukul or school for the AI era, designed to train filmmakers, actors, writers, musicians, singers and digital creators using Eros GenAI models.

These models have been developed with a focus on ethical training, drawing only from licensed content, proprietary intellectual property and culturally grounded datasets, ensuring responsible and transparent use of AI within creative workflows.

The initiative is built on the principle that artificial intelligence should enhance human creativity rather than replace it. Through a curriculum aligned with real-world industry practices, students will be exposed to AI-enabled tools for storytelling, performance, music creation, virtual production and immersive media, while also being sensitised to ethical AI governance and creative rights protection.

The programme is intended to prepare learners for careers across cinema, OTT platforms, music, gaming, animation and emerging immersive formats.

Commenting on the launch, Ridhima Lulla, Co-Founder of Eros Innovation, said the initiative reflects the company’s belief that the future of education lies at the intersection of creativity, ethics and technology, and that AIVidya aims to create new pathways for creators to thrive in the AI era without compromising on values, rights or artistic integrity.