Ormax Media has announced the launch of Ormax StreamView, a new syndicated measurement product designed to track what audiences in India are actually watching on OTT platforms. The initiative aims to address a long-standing gap in the streaming ecosystem, where varying disclosure practices and the absence of a unified measurement system have made it difficult to assess viewership in a consistent and credible manner.

Ormax StreamView has been positioned as an independent, third-party tracker for India’s rapidly expanding OTT market. The product will be released as a weekly report, listing the Top 50 most-watched OTT properties in India for the previous week. Viewership will be measured from Monday to Sunday, with reports published every Tuesday. The syndicated subscription cycle begins on January 5, 2026.

The report will track long-form content across a wide range of formats, including OTT originals, general entertainment programming, theatrical films, non-fiction content, sports and news. Short-form content such as reels, shorts, micro-dramas, songs and trailers will not be included. The measurement will cover content across all Indian and international languages available on OTT platforms, with a ‘view’ defined as an individual who watches a title for at least 30 minutes within a given week in India.

Ormax StreamView is built on a hybrid research framework that combines an online OTT Viewership Tracker survey, Ormax Media’s in-house OTT Panel that logs daily streaming consumption, and statistical projection to India’s overall OTT universe. Audience universe estimates are anchored to The Ormax OTT Audience Report, which is released annually. The current methodology covers more than 2,500 respondents every week, with plans to scale the sample size to over 5,000 respondents by mid-2026.

From April 2026 onwards, Ormax Media plans to roll out target group-specific reports in phases. These will include insights on Connected TV audiences, male and female audience splits, geographic cohorts and media affluence segments, allowing for deeper analysis of viewing behaviour across different consumer groups.

Commenting on the launch, Shailesh Kapoor, Founder and CEO of Ormax Media, said OTT has firmly entered the mainstream, but the industry still lacks a consistent and independent view of audience consumption. He noted that Ormax StreamView is intended to bring clarity, comparability and credibility to OTT viewership reporting, especially at a time when advertising is becoming increasingly central to the streaming business.

Keerat Grewal, Head of Business Development – Streaming, Television and Brands at Ormax Media, added that the product builds on the company’s OTT tracking efforts that began in 2022. She said Ormax StreamView takes an integrated approach by reporting viewership across all major OTT content types, helping platforms, content owners, advertisers and agencies make sharper, data-backed decisions on a weekly basis.

Ormax StreamView is the latest addition to Ormax Media’s portfolio of streaming intelligence offerings and is now available to the industry through a subscription-based model.