IN10 Media Network has officially rebranded itself as ‘The EPIC Company’, marking a significant shift in its identity as it moves toward becoming a future-ready, tech-enabled storytelling powerhouse.

The announcement comes as the organisation completes a decade of crafting culturally rooted stories for Indian and global audiences.

According to an IN10 Media press release, the new identity reflects the company’s evolution from a platform-led network to a content-creation universe designed to operate across formats, screens and geographies.

The rebranding was unveiled at a special event attended by industry leaders including Anand Mahindra, Chairman of the Mahindra Group; Krishna Kumar Pittie, Founder and Chairman of Pittie Group; Prasanth Kumar, CEO – South Asia, WPP Media; Shashi Sinha, Executive Chairman, IPG Mediabrands India; and Ajit Varghese, Partner & Group CEO – Media & OOH, Madison World.

What started as EPIC Channel with the singular mission of taking Indian stories to households across the country has since expanded into a diverse ecosystem of 14 brands. The transformation into The EPIC Company underscores a shift toward a platform-agnostic, creation-led model that will produce and distribute films, series, documentaries, shorts, audio content and digital-native formats.

Speaking on the transition, Aditya Pittie, Managing Director of The EPIC Company, said the new identity represents a deeper mindset shift. “We have always believed that great stories can come from anywhere and belong everywhere. This transformation is not just a visual refresh; it is a mindset shift: from being platform-led to creation-led, and from being a platform network to becoming a storytelling universe,” he said.

The company also introduced its redesigned logo — a three-dimensional frame surrounding the word “EPIC,” symbolising a creative window into the array of stories the organisation aims to bring to life. The rebrand was accompanied by the launch of a unified content philosophy that lays the foundation for what the company describes as a “24/7 story factory with zero downtime.” The framework outlines a content ecosystem driven by personalisation, guided by audience insights and powered by a tightly integrated creative and technology infrastructure. “This is not a pipeline. It’s a power plant,” Pittie remarked while explaining the vision.

As part of its future-facing strategy, The EPIC Company also announced The EPIC AI Lab — a dedicated co-creation space aimed at bringing human creativity and intelligent tools together. Among its innovations is The EPIC Co-Director, an AI-enabled creative companion capable of supporting the entire content lifecycle, from ideation and story-building to post-production.

Closing the announcement, the company reaffirmed its commitment to shaping the future of storytelling, invoking the timeless philosophy of Plato: “Those who tell stories rule the world.”