Radio City has announced its partnership with Mumbai Indians. The company has been signed as one of the official partners of the IPL team.

To blemish its decade-long association with the 5 times champions, India’s leading radio network, Radio City has heightened Mumbai Indian’s campaign thought of ‘Yeh hai har Indian ki family’ on-air and on digital. 

The campaign is being promoted across Radio City’s 11 markets in Maharashtra, where the network is leading airwaves and is the only radio channel having a strong beachhead in the Maharashtra region. 

The FM station has also launched a special show– ‘The Mumbai Indians Show’ where RJ Shonali will bring in some interesting news and trivia along with conducting contests for Mumbai Indians fans.

Kartik Kalla, Chief Creative Officer, Radio City said “We all know how much Indians love cricket. It is more than just a game. It is an emotion that binds everyone together. I am happy to share that this is Radio City’s 10th year of associating with one of the best T20 teams, Mumbai Indians. Radio City has a strong presence in the 11 cities of Maharashtra which will undoubtedly help to amplify Mumbai Indians campaign thought with our listeners through our well-known RJ’s.”

He also added, “Radio City has always been a forerunner in spearheading initiatives that invoke a sense of city pride amongst its listeners. Our strong partnership with Mumbai Indians which is like a family now is a testimony to the same. Radio City through Mumbai Indians campaign thought of ‘Yeh hai har Indian ki family’ helps in strengthening the bond between the team and Radio City listeners.”