Netflix has appointed Lori Conkling as its Head of Licensing, where she will oversee content acquisition for TV and film in the U.S. In this role, Conkling will be responsible for expanding Netflix’s content library, strengthening its presence in the competitive streaming market, and delivering value to its global subscriber base.

Conkling brings decades of experience in content partnerships and business development. Prior to Netflix, she served as Global Head of TV, Film, and Sports Partnerships at YouTube, where she played a key role in programming, packaging, and business development for YouTube TV, AVOD, SVOD, TVOD, and FAST services. She was also instrumental in securing the groundbreaking Sunday Ticket deal with the NFL, highlighting her expertise in sports licensing.

Before her six-year tenure at YouTube (Google), Conkling served as Executive Vice President of Strategy and Business Development for Digital Enterprises at NBCUniversal, where she spearheaded digital investments and commercial expansion. Her career also includes leadership roles in distribution at The Walt Disney Company, Lifetime Networks, and A+E Networks. At Disney, she played a crucial role in launching ESPNU, ESPN’s college sports network.

Conkling holds a B.S. in Business Administration from the University of Southern California and an MBA from Duke University.

Announcing her move on LinkedIn, Conkling expressed enthusiasm for her new role:
“After six amazing years at YouTube, I have taken on the role of Head of Licensing at Netflix, overseeing content acquisition for TV & Film content in the U.S. I am excited to join this incredible team and look forward to continuing to find ways to super serve our members.”

Her expertise in licensing, distribution, and content strategy positions her as a key player in Netflix’s ongoing efforts to enhance its content offerings and global reach.