JioStar Network has named Yojana Phadnis as Manager Creative Strategy for Star Sports, bringing her extensive expertise in marketing and communications within the media and entertainment industry to the role.

Phadnis, who announced her appointment on LinkedIn, has over 10 years of experience in brand and creative marketing. Before joining JioStar, she served as Marketing Manager at JioCinema, where she played a key role in developing and executing marketing strategies for the streaming platform.

Her career includes nearly six years at Viacom18 Media (June 2017 – July 2023), where she contributed to various marketing projects. She has also worked as Assistant Manager, Corporate Communications at Eros International Media Pvt Ltd.