Renowned Bollywood actor Alia Bhatt is all set to reprise her role as the goodwill ambassador for the All Living Things Environmental Film Festival (ALT EFF) 2024 edition.
The festival, which celebrates environmental storytelling, has once again partnered with Bhatt’s production house, Eternal Sunshine Productions, further strengthening their shared commitment to raising awareness about climate change and nature conservation.
In a heartfelt statement, Bhatt expressed her excitement about the collaboration, emphasizing the festival’s unique mission, “This festival is truly special—it celebrates films that uplift and showcase nature’s resilience while reminding us of the importance of protecting our planet. Through powerful storytelling, ALT EFF allows us to see and feel the real impact of environmental change.”
ALT EFF, known for its diverse lineup of environmentally focused films, aims to inspire audiences by showcasing stories that highlight nature’s strength and the urgent need for collective action against environmental challenges. Bhatt, a vocal advocate for sustainability, sees this partnership as a way to use cinema as a tool for meaningful change.
Bhatt’s production banner, Eternal Sunshine Productions, brings its creative vision to the festival’s 2024 edition. The collaboration is expected to amplify the festival’s reach and influence, leveraging Bhatt’s star power and her production house’s storytelling expertise.
The 31-year-old actor’s continued association with ALT EFF underscores her dedication to environmental causes, blending her artistic endeavors with her advocacy for sustainability.
Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025
Gaurav Gandhi honored as M&E visionary at CII Summit 2025
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform
Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming
Prime Video drops new posters for ‘Spider-Noir’ series
ShemarooMe rolls out 10-day ‘Gujju Film Fest’
Gracenote unveils new CTV ad platform to enable precise program-level targeting
TPL signs multi-year streaming deal with JioHotstar to boost digital reach 


