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Subhash Ghai-led Mukta Arts has entered into an agreement with Zee Entertainment for satellite and media rights of 37 films over six years.
An “assignment agreement and term sheet has been executed between the Company and Zee Entertainment Enterprises,” according to a regulatory filing by Mukta Arts, a PTI report from New Delhi stated yesterday.
This is for “assignment of Satellite and Media Rights of 37 Films of the Company for a limited period of 6 years commencing from August 25, 2027, for a total consideration of 25 per cent more as compared to previous agreement”, the filing added.
For the financial year ended on March 31, 2024, Mukta Arts’ revenue from operations was Rs 275.16 crore.
It produces content for TV and OTT and also operates a chain of multiplexes under Mukta A2 Cinemas.
The agreement comes at a time when content rights are more valuable than ever, especially in light of the OTT boom.
