Zee Entertainment UK Limited has unveiled Zee Punjabi, the latest addition to its regional channel lineup, marking a significant expansion in its offerings. Zee Punjabi is now the sole Punjabi General Entertainment Channel available on both DTH and Cable platforms in the UK. Viewers can tune in to Zee Punjabi on Sky channel 769 and Virgin Media channel 811.

The launch event, held in Central London’s Trafalgar Square, was attended by a distinguished audience including representatives from the High Commission of India, various Mayors, prominent Punjabi artists, and valued clients, reflecting the event’s cultural and diplomatic importance.

The celebration featured traditional Punjabi performances, drumming, cuisine, and speeches from Zee Entertainment officials. The launch underscores Zee Punjabi’s dedication to bringing the vibrant Punjabi culture and high-quality entertainment to the UK audience.

Ashok Namboodiri, Chief Business Officer of Zee International Business, expressed enthusiasm about the new channel, saying, “We are excited to introduce Zee Punjabi to our diverse portfolio, enhancing our viewers’ experience with top-tier Punjabi content. This launch highlights our commitment to showcasing regional entertainment on the global stage.”

Parul Goel, Territory Head Europe, added, “The launch of Zee Punjabi is a significant milestone as we expand our presence in the UK. We are confident that Zee Punjabi will not only entertain but also strengthen connections within the Punjabi diaspora, fostering cultural pride and community.”

With Zee Punjabi now officially launched, Zee Entertainment UK aims to offer a platform that celebrates Punjabi culture and provides engaging dramas and entertainment for audiences across the UK.