India vs NZ match sets global streaming record on Disney+ Hotstar

Disney+ Hotstar set a global streaming viewership record on October 22, drawing around 43 million viewers during the India vs New Zealand cricket match in the ICC Men’s Cricket World Cup 2023.

With this, the streaming platform has surpassed the previous record of 35 million concurrent viewers, which was set during the India versus Pakistan match just over a week ago on October 14.

This back-to-back record-breaking streak comes on the back of Disney+ Hotstar offering free streaming of the ongoing ICC Men’s Cricket World Cup to mobile users in India. This was after rival service JioCinema streamed the IPL tournament for free to consumers earlier this year, MoneyControl reported.

“Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall ecosystem,” Sajith Sivanandan, head of Disney+ Hotstar said in a statement.

This development is likely to offer some relief to Disney+ Hotstar, which is currently the leading streaming service in the country but has faced a series of setbacks in the past year or two due to heightened competition in India’s video streaming industry.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India vs NZ match sets global streaming record on Disney+ Hotstar

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