OTT TV episodes and movies revenues for 22 Asia Pacific countries will reach $52 billion in 2027, up by 62 percent from the $32 billion recorded in 2021, according to forecasts made by Digital TV Research.

From the $20 billion additional revenues, China will add $3 billion, India $3 billion, South Korea $3 billion and Japan $5 billion. Indian revenues will more than double.

Much of the growth will go ahead outside China. Beijing’s clampdown on fan-based culture hit reality productions hard, resulting in SVOD subscriber growth deceleration.

Market leader Tencent Video recently reported only a one percent increase in SVOD subscriptions for 2021. The situation was worse for second-placed iQiyi, which lost 6 million subscribers in 2021 to take its total to 96.4 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “Can one country make that much difference? China was responsible for 37% of Asia Pacific’s OTT revenues in 2021. Luckily, there is plenty of growth elsewhere.”

Asia Pacific SVOD revenues will reach $28 billion by 2027, up from $18 billion in 2021. AVOD will grow by $8 billion to $19 billion by 2027, according to the new market study.