ZEE5 has announced its continued partnership with the iconic Mumbaicha Raja for the third year. From September 7 to 17, 2024, the OTT platform will live stream the darshan and aarti of Lord Ganesha, also known as Bappa, directly from the Mumbaicha Raja pandal, offering millions of viewers across India the opportunity to partake in the divine festivities of Ganesh Chaturthi at no cost.

ZEE5‘s decision to livestream the festivities is part of its broader strategy to connect with its regional audience by bringing the beloved Ganpati celebration to screens nationwide. The live stream will allow viewers to experience the revered rituals of Mumbaicha Raja from the comfort of their homes, reinforcing the platform’s commitment to delivering regional content to a wider audience.

Apart from streaming the Ganesh Chaturthi festivities, ZEE5 continues to expand its portfolio of high-quality content catering to diverse audiences. The platform boasts a wide selection of Marathi titles such as Dharmaveer: Mukkam Post Thane, Mulshi Pattern, Fatteshikast, Zombivli, Timepass 3, Gulabjaam, Timepass, Chi Va Chi Sau Ka, Ventilator, and Anandi Gopal, among others.

With this ongoing partnership, ZEE5 not only strengthens its regional content library but also builds a deeper connection with its audience by bringing culturally significant events, like the Mumbaicha Raja celebrations, directly to viewers’ homes. This collaboration highlights ZEE5’s efforts to maintain a leading position in the Indian OTT space while enriching its viewer experience.