Modi top influencer; cricket team leads brands’ rankings: Comscore 
Paramount offers film JV sale to ease Warner deal approval in EU 
Shashi Shekhar Vempati gets Padma Shri honour 
TV channels steady, DTH shrinks; telecom, b’band subs up Jan-Mar quarter 
MIFF premieres animated series on India’s women trailblazers 
Disney showcases strength of animated storytelling at a fest 
‘SACH’ S3 expands beyond campuses, sets sights on rural India 
NDTV shareholders approve reappointment of Senthil Chengalvarayan to Board 
Netflix spotlights summer delights 
Vishal Dadlani’s best ‘Indian Idol’ moments 
YouTube, which is owned by Google, has announced the closure of Simsim, a live social commerce platform acquired less than two years ago.
According to IANS, Simsim is an Indian bsiuness that the streaming giant acquired in mid-2021. It aided small companies in making the shift to e-commerce with influencer-based videos in Hindi, Tamil, and Bengali.
Creators published video reviews of local businesses products, and viewers may purchase those products directly through the app.
YouTube acquired Simsim in a deal worth more than $70 million. YouTube announced at the time that the acquisition will enable the video streaming giant to help small companies and shops in India reach new customers in even more effective ways.
Further, the acquisition of Simsim occurred at a time when YouTube was seeking methods to expand into e-commerce, according to the article.
