Willow, the cricket broadcaster in the United States and Canada, has forged a transformative alliance with Cricbuzz, the cricket website and app in the world, to form ‘Willow by Cricbuzz.’

This collaboration will create a singular home for cricket in the United States and Canada, allowing consumers to watch live marquee matches alongside best-in-class reporting and analysis, The Economic Times reported.

The launch will bring live streaming natively and seamlessly into Cricbuzz, which has recently built its video streaming platform afresh. In this combined offering, Cricbuzz will continue to be the home for its world-renowned ball-by-ball commentary, news, and expert pre- and post-match analysis, while now integrating seamless live streaming and in-match clips for users in the US and Canada.

Willow by Cricbuzz will be available to customers over the coming weeks. Still, consumers of Willow can continue to watch live cricket on Willow’s digital platforms, as well as on Willow by Cricbuzz in the Cricbuzz app. New users can sign up by visiting cricbuzz.com/willow, or by downloading the Cricbuzz app.

In addition, to celebrate the launch, Willow by Cricbuzz will offer a unique opportunity to watch the IPL for free when you sign up for Abound, the leading membership club for NRIs.

TV subscribers who enjoy Willow on cable, satellite, OTT platforms, or on the Willow sites and apps, can continue to watch the channel seamlessly without interruption.