Cricket is not just a sport in India. It’s a religion. That’s why the TV9 Network, India’s largest news network, has partnered with Rajasthan Royals for the upcoming Indian Premier League (IPL). The meteoric rise of our national Hindi news channel TV9 Bharatvarsh to the No. 2 position shows that the news viewers not just expect but reward innovation in their daily news experience. The association with Rajasthan Royals will enable us to offer our viewers exclusive, behind-the-scenes, 360-degree coverage of all the IPL action both on and off the field. Along with TV9Bharatvarsh, network’s other four regional news channels in the network—all of them market leaders–will also deliver this unique experience to their viewers. Our promise to our viewers this IPL season is that we will deliver a whole lot more than ever been done. So, stay tuned in to our network channels.
Barun Das, CEO, TV9 Network