Tata Play, a leading direct-to-home platform in India, in association with Disney Star has launched the Tata Play 4K platform service coinciding with the start of the new IPL cricket season yesterday.

According to a press release from Tata Play, the service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television.

Tata Play Binge+ Android eet-top box viewers will have the opportunity to elevate their experience of watching Disney Star’s marquee sporting events like Tata IPL, ICC T20 World Cup, and a string of popular movies like ‘D-Day’, ‘Arjun Reddy’, ‘Goodluck Jerry’, ‘A Thursday’, and ‘Talvaar’ on the new service.

With an introductory price of Rs. 99/month, Tata Play 4K Service promises to make each exhilarating sporting moment an exceptional viewing experience, offering unparalleled clarity, detail, and immersion. With four times the resolution of standard HD, Tata IPL on Tata Play 4K service will deliver stunning visuals that will bring every scene to life, making it feel like you’re right there in the action, the DTH company added.

Speaking about the launch of 4K service, Tata Play’s Chief Commercial and Content Officer Pallavi Puri said, “We are thrilled to announce the launch of Tata Play 4K in association with our content partner, Disney Star.

“As we introduce our first-ever 4K service for Tata IPL, we’re poised to revolutionize the sports viewing experience for our subscribers. And it will not just rest with Tata IPL. We are gearing up to introduce a robust content pipeline with key sporting events and blockbuster movies, international content on the Tata Play 4K service, ensuring a consistently dynamic and enriching visual immersion on TV.”

“We are excited to usher in a new era of television viewing with the Tata Play 4K service. This collaboration with Tata Play represents our shared commitment to innovation, excellence, and providing audiences with unparalleled viewing experiences. The introduction of the 4K service, starting with the Tata IPL this year, signifies our commitment to always better viewer experience, bringing sports and entertainment to life like never before,” said Gurjeev Singh Kapoor, Head – Distribution and International, Disney Star.