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Tata Play Binge, a prominent OTT app aggregator in India, has announced a new addition to its extensive array of aggregated OTT apps. Fuse+, the latest entrant, caters to multicultural and youth audiences, marking its entry into the Indian market through Tata Play Binge.
Catering specifically to the tastes of millennials and Gen Z, Fuse+ offers original series, documentaries, and films aiming to resonate with unique perspectives. Boasting a lineup featuring renowned and emerging talents, including music specials and unscripted series, the platform provides over 500 hours of original content, complemented by 30 hours of new licensed content annually, the platform said in a statement.
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, expressed enthusiasm about Fuse+’s diverse and contemporary programming, emphasizing the expanding entertainment choices for viewers on Tata Play Binge. Puri highlighted the platform’s commitment to introducing fresh content while catering to specific audience preferences.
Miguel Roggero, Chairman and CEO of Fuse Media, emphasized the natural alignment between Fuse+’s vibrant, culturally diverse stories and Tata Play Binge’s global expansion strategy. Roggero expressed excitement about introducing empowering original programming and music-focused specials to the Indian audience.
The partnership marks Fuse+’s collaboration with Brandwith, a premier representative and distribution company in the Asia Pacific Region.
Fuse+ joins a lineup of popular OTT platforms on Tata Play Binge, offering a diverse range of content, including entertainment, gaming, and documentaries. The subscription provides access to a consolidated library of content from over 25 apps, accessible via a single subscription and user interface.
Tata Play Binge subscribers can access Netflix and Amazon Prime Video plans separately. The extensive content library is accessible on large-screen connected devices through Tata Play Binge+ Android Set-Top Box, the Tata Play edition of Amazon FireTV Stick, and www.TataplayBinge.com.
