tv - Indian Broadcasting World

Airtel Digital TV adds Sony Vizha on channel 778

Airtel Digital TV has added Sony Vizha, a new Tamil entertainment channel offering family dramas, reality shows and original programming inspired by Tamil culture and everyday life. The addition expands Air...

ISL partners YouTube for free streaming, Sony Sports for TV

The Indian Super League (ISL) football tournament has announced YouTube as its digital streaming partner for the 2026–27 season, with all matches set to be available live and free on the platform. The league has also partnered with Sony Sports Network for t...

COLORS to premiere ‘Shayad Yahi Hai Pyaar’ today

COLORS is set to bring a new romance drama, ‘Shayad Yahi Hai Pyaar’, exploring love, age and societal expectations. The finite series, officially adapted from the acclaimed Korean series ‘Something In The Rain’, revolves around a relationship that challenges conventional notions about age gaps in love. The show will premiere...

India’s TV b’cast segment faces declining viewers, regulatory challenges

India’s Rs 60,000-crore television broadcasting industry is facing a new set of challenges as traditional TV continues to lose customers to OTT platforms, while broadcasters and distribution platform operators seek greater commercial flexibility in a shrinking market, according to a report in The Econo...

‘Sa Re Ga Ma Pa 2026’ bags 20 sponsorship deals across TV and digital

Zee’s upcoming season of ‘Sa Re Ga Ma Pa 2026’ has secured 20 sponsorship associations across its television and digital ecosystem ahead of its premiere, bringing together 15 brands across 14 consumer-facing categories. The partnerships include 14 television and six digital associations, with the music reality show set to be availabl...

Guest Column: TV, OTT & new economics of attention

The Indian media industry is entering a new phase of competition. For years, the dominant narrative was television versus OTT, with broadcasters and traditional distribution platforms increasingly challenged by digital

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!