ISA advisory to members on TV channels opting out of BARC data

ISA advisory to members on TV channels opting out of BARC data

The Indian Society of Advertisers (ISA), a shareholder in BARC India and an apex body of advertisers comprising big corporate houses, has issued an advisory to its members to watch out for those news channels that are pulling out of the audience measurement system.

In its advisory to...


Apple tweaks OS software; focusses on new chip, more security

Apple tweaks OS software; focusses on new chip, more security

Apple has provided a peek at upcoming tweaks to the software that powers more than one billion iPhones and rolled out two laptops that will be the first available with the next generation of a company-designed microprocessor, apart from a host of other initiatives on the first day of its global developers’ conference...


Havas Worldwide India bolsters its senior team

Havas Worldwide India bolsters its senior team

Havas Worldwide India (creative) has appointed Arthi Basak as executive vice president and planning head, and West and Esha Datta and Sougata Kundu have been roped in as vice president, client servicing. While Basak and Datta will be part of the Havas Mumbai office, Kundu will work out of Havas Gurgaon, Financial Express reported. Basak is...


Meity invites Indian gaming companies to discuss way forward

Meity invites Indian gaming companies to discuss way forward

Even as a debate rages on whether online gaming can be equated with gambling and whether a high taxation regime is really conducive for this employment and revenue-generating sector, the Indian government seems to have decided to engage with the stakeholders --- this time on a serious note with the involvement of oth...