Insta announces new features, Reels duration now 90 secs

Insta announces new features, Reels duration now 90 secs

To help creators engage more with their audience, the photo-sharing platform Instagram has announced that it is rolling out new features, including 90 seconds Reels. The Meta-owned platform said that it is now extending the length of Reels up to 90 seconds, which will help users express their most authentic selves on Reels. "You will have ...


NBF launches Digital News Federation (DNF) to give impetus to online platforms

NBF writes to MIB Minister on landing page, audience data

The News Broadcasters Federation, an industry body of TV news channels, has bemoaned --- in a letter to Minister of Information and Broadcasting Anurag Thakur --- lack of action on the part of Broadcast Audience Research Council India (BARC India) to smoothen out alleged viewership  data distortions because of landin...


Vi launches adtech platform Vi Ads

Vi launches adtech platform Vi Ads

Vodafone Idea (Vi) on Wednesday announced the launch of its artificial intelligence and machine learning-based 'Ad-Tech' platform, Vi Ads. It stated that Vi Ads will give marketers a programmatic media buying platform that is cutting edge and ROI-focused. Vi explained that it has launched Vi Ads to participate as a major player in the mult...


ABP Asmita to organize flagship Maha Samvaad conclave

ABP Asmita to organize flagship Maha Samvaad conclave

India’s fastest-growing Gujarati news channel, ABP Asmita, is organizing its flagship conclave ‘Asmita Maha Samvaad’ on June 3 in Ahmedabad. The conclave creates a platform for the leaders to discuss the State’s most pressing issues, address public concerns and outline the way forward. The conclave will feature key Gujarat Government minis...


MIB tweaks mandatory carriage rules for DD channels

MIB tweaks mandatory carriage rules for DD channels

The Ministry of Information and Broadcasting (MIB) has effected some changes in the rules relating to carriage of pubcaster Doordarshan TV channels on a mandatory basis by the distribution platforms in India.

In an advisory, posted on the Ministry’s website Wednesday, MIB said some o...