In a groundbreaking move, advertising agency Tgthr. has executed India’s first-ever 100% Share of Voice (SOV) takeover on CNN-News18, marking a historic moment in brand communication. The campaign, launched for Ultraviolette Automotive, ensured complete brand exclusivity across both linear television and Connected TV for an entire day, settin...
MIFF panel agrees youngsters driving documentary renaissance
At APOS, JioStar’s Chatterjee says India most demanding live sports market
JioStar’s Vaz says focus is on creating integrated consumer experiences across screens
UK proposes sweeping SM ban for under-16s; WhatsApp exempted
Dhanush’s ‘OM’ to release worldwide on October 16
Rajat Sharma’s ‘Aaj Ki Baat’ sees big digital growth after time change
JioStar-PVR INOX bring Women’s T20 World Cup to big screens
‘Raakh’ draws 22.43mn viewers in first three days on Prime Video
Prime Video to stream ‘Esports World Cup: Level Up’ S2 from June 26 


