Japan

Japan’s CODA, US’s MPA renew anti-piracy partnership

Japan’s Content Overseas Distribution Association (CODA) and the Motion Picture Association (MPA) of the United States have renewed their memorandum of understanding (MOU), with the aim of further strengthening cooperation in combating online copyright infringement and promoting copyright protection activities. According to a joint press rele...


MPA

MPA forecast Apac ad growth of 7%

Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3% Y/Y in 2020, according to a new report entitled Asia Pacific Advertising Trends 2021 from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in 1H 2020. As economies rebound, recovery is underway with ad spend fore...