JioStar - Indian Broadcasting World

JioStar decodes cross-screen impact in ‘The Collective’ Episode 3

JioStar Entertainment has released Episode 3 of its thought-leadership series ‘The Collective’, shifting the industry conversation beyond cross-screen reach to a sharper focus on effectiveness and measurable business outcomes. The latest episode attempts to answer a long-standing question for marketers: which platform is actually drivin...

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...

Swati Borda joins JioStar in key influencer role

Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, marking a new addition to the company’s growing focus on creator-led brand solutions. In her new role, Borda will be responsible for managing key accounts and driving influencer-led brand initiatives, aligning wi...

IPL 2026 opening weekend clocks 515 mn reach

The 2026 season of the IPL has begun on a high note, with JioStar delivering its biggest-ever opening weekend, underlining the tournament’s unmatched pull among cricket audiences in India. Driven by two high-scoring encounters featuring 200-plus run chases, the league witnessed record-breaking reach and enga...

JioStar ropes in 27 sponsors for IPL 2026

JioStar has announced a strong line-up of 27 sponsors for the upcoming TATA IPL 2026, reinforcing its position as one of India’s most powerful platforms for brands to engage with audiences at scale across television and digital. According to a press release issued by JioStar, the sponsor roster spans a wide range of sectors including AI, cons...

JioStar appoints Amit Malhotra as Head of International Business

JioStar has appointed Amit Malhotra as Head of International Business, marking a key leadership move as the company sharpens its focus on expanding its global footprint. Malhotra joined the company this week and will be based in Singapore, where he will lead th...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!