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Digital streaming of IPL has emerged as the preferred medium by surpassed Television. According to data released by data app analytics solutions platform data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV under BARC 2+...
According to Comscore’s cross-platform metrics for the IPL 2023 teams during the period from May 10 – May 17, 2023 Chennai Super Kings had the highest social media engagement, followed by Mumbai Indians, and the Royal Challengers Bangalore. ...
According to the latest findings of Axis My India's India Consumer Sentiment Index (CSI), JioCinema is the favorite means of viewing IPL for people aged 18 to 25. Approximately one-third of this age group chooses to watch IPL on JioCinema this year. The survey had a total sample size of 10,206 respo...
When it comes to the IPL's performance on TV, there have been numerous claims and viewership figures floating around. We dug deep to discover what the BARC data revealed when compared to previous viewership figures. The curren...
To strengthen its commitment to diversity and inclusion on and off the field Max Life Insurance Company Ltd. has announced partnership with Mumbai Indians women’s team in the Women’s
Competition and disruptions can make businesses do things unheard of or, at least, tread the least taken path. With the news that Jio would stream IPL 2023 free on the Jio Cinema app for consumers, news is trickling in that Disney Star has decided to take a similar approach. According to reports...
