IPL - Indian Broadcasting World

IPL 2026 opening weekend clocks 515 mn reach

The 2026 season of the IPL has begun on a high note, with JioStar delivering its biggest-ever opening weekend, underlining the tournament’s unmatched pull among cricket audiences in India. Driven by two high-scoring encounters featuring 200-plus run chases, the league witnessed record-breaking reach and enga...

IPL to resume next week across four venues

In a much-anticipated development for cricket fans across the country, the Indian Premier League (IPL) is set to resume next week, with matches scheduled to take place across four key venues. A senior BCCI official confirmed the decision, signaling a green light for the league’s return after a brief suspension due to logistical and operationa...

IPL suspended indefinitely

The Indian Premier League (IPL) was on Friday suspended indefinitely due to the escalating tensions between India and Pakistan. A cloud of uncertainty had loomed over the future of the ongoing edition since the cancellation of Thursday's match between Punjab Kings and Delhi Capitals in Dharamsala midway following air raid alerts in neighbouri...

BCCI mulls suspending IPL as India-Pak tensions heighten

India's cricket board is considering suspending the popular Indian Premier League (IPL) T20 tournament amid rising tensions between India and Pakistan, a source with direct knowledge of the matter told Reuters on Friday. IPL chairman Arun Singh Dhumal and the Indian cricket board's (

CTV is new primetime: How IPL ‘25 redefined brand recall in living rooms

In a country where cricket isn't just a sport but a national obsession, the Indian Premier League (IPL) has long been a magnet for brands looking to capture attention. But in 2025, the game has shifted from the handheld screen to the living room wall. Acco...

Brain science powers Reliance’s IPL pitch to advertisers

After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to boost its revenues from the IPL, the world's most valuable cricket league, a Reuters report from Bengaluru stated yesterday.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!